Overview of Audi's Financial Performance#
In 2025, Audi Group reported a 14% decline in operating profit, totaling €3.37 billion. This decrease was largely attributed to U.S. tariffs, which cost the company €1.2 billion. Despite this setback, Audi saw an increase in revenue and a significant rise in fully electric vehicle deliveries.
Revenue Growth and Electric Vehicle Success#
Audi's revenue grew to €65.50 billion, up from €64.53 billion the previous year. This growth was fueled by a higher proportion of electric vehicle sales and increased sales of Cupra vehicles within the Volkswagen Group. However, the operating margin, which indicates the percentage of revenue that becomes profit, decreased to 5.1% from 6%. Net cash flow also improved, rising by 11.4% to €3.42 billion.
Impact of Tariffs and Other Costs#
Chief Financial Officer Jürgen Rittersberger highlighted that U.S. tariffs had a significant negative impact on Audi's financial results. Additional costs arose from CO2 compliance, restructuring efforts, and delays in developing a new electric vehicle platform. Despite these challenges, profit after tax increased to €4.62 billion, compared to €4.19 billion in the previous year.
Future Outlook and Job Reductions#
Looking ahead, Audi forecasts revenue for 2026 to be between €63 billion and €68 billion, with an operating margin expected to range from 6% to 8%. The company plans to implement job reductions, with 65% of a planned cut of up to 6,000 jobs already in progress. New model launches are on the horizon, including the Audi Q9 and A2 e-tron, as well as the A6L e-tron in China, which is part of Audi's strategy to expand its electric vehicle offerings.